College Logo Refresh
Dear Community,
We have a strong Gavilan College brand that has resonated with the communities we have served for over 100 years. Our logo is a symbol of our college and our brand.
Next year we will begin investing millions of Measure X dollars in new facilities and infrastructure across our district that will require proper branding. Projects such as our Gilroy Campus wayfinding will introduce new signage to help students navigate and find programs and services on our campus. Also, our soon-to-begin construction of the San Benito County Campus.
As we plan these extensive facilities and infrastructure investments, we also plan to refresh our logo across our institution. A logo refresh is an excellent opportunity to update a logo while respecting the institution's original brand.
Why the need to refresh our logo? Our college logo must vigorously represent the name "Gavilan," which means hawk. Folks unfamiliar with the meaning of Gavilan can confuse the current bird in our logo with a dove.
Below is the rendition of our logo refresh. Please take a few minutes to provide your written feedback on this digital form by no later than December 16. I am interested in hearing your opinion before proceeding with this significant change.
For your reference, this document provides the history of our college, and I'm attaching the logo refresh presentation I gave a couple of weeks ago to our Communications Council.
Kind Regards,
Dr. Pedro Avila
Superintendent/President
5055 Santa Teresa Boulevard | Gilroy, CA 95020
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