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MKTG 100 Principles of Marketing

Units: 3     Hours: 3 Lecture

Advisory: Eligible for English 250 and English 260.

Transferable: CSU

An introduction to the economic and social problems involved with moving goods and services from the producer to the consumer. This course covers topics such as marketing institutions, channels of distribution, pricing, and government relationships.


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MKTG 102 Techniques of Selling

Units: 3     Hours: 3 Lecture

Advisory: Eligible for English 250 and English 260.

Transferable: CSU

The principles and techniques involved in creative selling of products and services. Characteristics of effective selling, reports, territories, and quotas. Emphasis on securing prospects, the selling process, handling objections and inquiries, closing the sale, and follow-up.


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MKTG 103 Principles of Advertising

Units: 3     Hours: 3 Lecture

Advisory: Eligible for English 250 and English 260.

Transferable: CSU

The basic principles and techniques of business promotion. An exploration of the media as used in communicating to the market.


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MKTG 190 Occupational Work Experience/Marketing

Units: 1-4     Hours: 24 Laboratory

Required: Declared vocational major. Concurrent enrollment in seven or more units (including CWE units, except for summer school. For summer school, enrollment in one other class is required). Minimum 2.0 G.P.A.

Transferable: CSU

College credit for learning experience obtained on the job in accordance with a training plan developed cooperatively between the employer, college and student. 75 hours per semester per unit or 60 hours per semester for unpaid experience. This is a credit/no credit course. May be taken for a maximum of 16 work experience units.